Thanks for highlighting the rampant growth in the online ad space for India and the accompanying rise of ad networks in India. The market has both the endemic India market as well as the global trade market - Indian web surfers who are surfing foreign web sites where the foreign web site can't monetize the traffic well.
Wanted to highlight some fantastic news for Komli today - Komli is the exclusive representative for eBay India for monetizing eBay India's ad inventory. It's a great partnership for both of us.
Arun
· 1 year ago
Hey Jag, Thanks for letting me know about axill.in. I had not heard about them. Another reader mailed me to let me know about and ad network called Media Estate. I am sure there may be couple others. In short, if you count India based as well as global online ad networks covering India, we are looking at number close to 20. And to think of it they are fighting amongst themselves for market share other than what Google has (20%-30%)- there is really stiff competition. I just get a feeling that for most of these ad networks, getting through small publishers/ bloggers seems to be quite tough. Rajeev, thanks for dropping by... Yeah, I did see a press release yesterday about it. Ebay will surely help Komli to expand its footprint as it commands around 2.5 to 3 million pageviews and growing !
Arun
· 1 year ago
There is one more ad network called indclick.com that claims to serve more than 15M impressions/month having more than 200 publishers...
rk
· 1 year ago
I am not sure how the Indian companies are stacking up against Google. As far as know Adsense is way ahead of all the competitors but its encouraging Indian companies getting into the market.
Indian ad server is one of big ad network in india.
Jagannath
· 1 year ago
@Archana
yes and what ad it displays in the website ?? "This website is currently under construction"
idiots
kavitt
· 1 year ago
Nice compilation..
I like nd trust Google Ad sense a lot!!
Havent heard about the others though.
srv
· 1 year ago
Great info,....keep up the good work..I have been reading your blog for a while and I must admit that its really helpful......
Davinder
· 1 year ago
Nice list... here is some more info...
AXILL is great ad network with regular payouts.
TYROO disappoints big time, just dont have enough ad variety.
NAUTANKI its good, but many dont use them - auto play vid ads are irritating
SAMPURN is the lastest player. Till now its been going good. Whether they pay or not is still need to be determined.
KING is of course ADSENSE... no one comes close to it
sandeep
· 1 year ago
Hi Arun
What's about "Affiliate Curry". It claims to be the India's First and Largest Affiliate Network !
harish Madhyastha
· 1 year ago
Of Brandfronts and Buzzar.
How do you find stuff on the internet? The answer is a no-brainer. Google it. The pre-eminence of Google has all but taken away any other mode of retrieving information from the internet. But the rise of Wikipedia (and its impending search engine Wikia ) and the potential threat of Facebook as a 'search engine' seems to threaten Google 's dominance. Yahoo's Glue Pages, which debuted in India ( an indicator that Indian markets are increasingly proving to be interesting to digital denizens) are all trying to be 'the preferred gateway' to cyberspace. Why is all this so important? Because marketers will be where the crowd is. Thus, we have a situation where all technology companies are trying to be the number one...surprise...surprise...advertising company on the web. Google, by the way, is the biggest advertising company in the world.
So, whatever happened to advertising companies? What's going on here? It's easy to understand what's going on if we understand two things - how advertising worked in the past and what the internet enables. Advertising in the past has worked with a predilection to broadcast. The advertiser broadcasts a commercial, at an appointed hour, in conjunction with a television program or across programs and channels. This was great for familiarizing the brand and building brand loyalists, but not communities - television was not a community builder because the community did not have an easy way of talking to one another. The internet, which has a native capability to build communities, also removes the need to view programs by appointment. This presents some serious challenges to advertising. Add to that technological complexity and it's easy to see why advertising companies did not get into the internet first. Somebody had to first figure out how all that stuff worked in the first place.
The problem with this approach however, is that brandspeak gets lost in folkspeak on the net. The search engines were meant to index all the folk speak. Sponsored links evolved as an afterthought ( marketers will be where the crowd is ). If you don't believe it, try typing your favourite brand into any of the search engines above and look at the search results. Unless you are a brand researcher, it's hard to think you'll be impressed with the gazillion results that any of these engines spew out. Brandspeak is crowded out by folkspeak. With mobiles, laptops and other internet-enabled devices continuously contributing to folkspeak, the problem of retrieving brandspeak on the net is going to become even more acute. And no, search engine optimization is only a band-aid remedy. Because the web just became Web 2.0 – that means social web, semantic web and rich media. What brands need is not just SEO optimized webpages, flashing banners or sponsored links. They need their own, special place on the web. They need their brandfronts.
What's a 'brandfront'? Your brandfront is a 'digital asset'. So, what's a digital asset? We'll need some rethink here. Internet has, so far, tended to be 'page based'. This mind set has spawned page views, page ranks, SEO etc. But with the emergence of digital worlds like Second Life, it's more useful to think in terms of 'digital assets'. On Second Life, for example, you can have your own 'showroom' or 'corporate building' etc. This is the era of digital assets and digital geographies, as opposed to 'pages'.Your 'brandfront' similarly, is a 'digital asset'.
Presenting Buzzar.
www.buzzar.tv is an online exhibition platform for brands. With product and service categories that make for easy accessibility and a simple-to-use interface, is whole new way of advertising online. Buzzar gives you a ‘brandfront’ – a departure from banners, eyeballs, clickthroughs and other conventional online ideas. Buzzar is non-intrusive and allows users to explore brands at their own convenience -an ideal complement to print, radio and television-based advertising.
The dashboard, loaded with features, delivers an enriched brand experience for the user. What's more, using a comprehensive back-end module, the brand manager can manage brand campaigns and customer-facing marketing collaterals completely. And like your website ID, your brandfront will also have an ID. (e.g) nike>buzzar.tv. All the user needs to do is to type in your brandfront ID into the navigation panel and he lands on your brandfront, instantly.
Buzzar Features:
Standard Features:
Brand Video In Buzzar the central piece of communication is the “Brand Video” . It can be a commercial, an infomercial, an event video or a video made specifically for your brand front. Everyone knows that the video medium can convey more in less time, than any other medium.
Opinion poll The all-important vox-pop allows you to pop a question after the user has seen your brand video. Useful for everything from opinion polls to test marketing.
Wikibrands These pages allow you to put up your brand history or trivia that you may want to share with your customer. Or a story your customer might want to share with the world. You are the editor. Wikibrands build a strong online community for your brand.
Offers Run any promotional activity – from a discount coupon to a ticket for an event. Here’s a natural extension to your offline initiatives. Make your customers come back for more!
Store locator This convenient feature allows the user to locate your brand store closest to him/her. Converts eyeballs to footfalls!
Downloads Posters, ringtones, music, wallpapers, games, desktop themes, screensavers, PDF documents, photos – any kind of digital goodies you care to give your customer.
Add-on Features:
Brandworlds Walkthroughs, 3D or 360 degree views of your product or retail outlet. The closest alternative to your customer seeing and interacting with your brand in real life.
Archives All brand videos you’ve ever made for your brand, displayed as a timeline – a powerful way to show your customer the evolution of your brand over the ages.
Shopping cart The brand experience is never complete without the shopping. Should you want to tempt your users to making that final decision, the shopping cart gives you a rich, interactive online display and an integrated back-end mechanism to process orders and ship it.
e-viewer Allows users to flip through your digital brochure or catalogue and forward it to their friends. Huge savings for you on printing costs!
Pixelkraft
Buzzar.tv is brought to you by PixelKraft, a 5-year-old media solutions company based in Chennai, that offers content creation, online exhibition, digital advertising and marketing communication solutions.
Regards Harish Madhyastha For PixelKraft Media Solutions (P) Ltd. Croydon House 113, Sterling Road Nungambakkam Chennai 600 034 India www.pixelkraft.in / www.buzzar.tv +91 44 2825 1740 / 2823 9899 +91 98402 91914 Email- harish@buzzar.tv
Ravi Sagar
· 1 year ago
I am a publisher. Which is the best network that pays regularly and have plenty of ads.
My site get around more than 100k hits every month.
Site Admin
· 1 year ago
I have tried almost all of the Ad networks mentioned above, but most of them are not matured yet. Google AdSense continue to be my best choice and Ozone Media is my alternative choice. They are pretty good in responding to queries.
I had an issue with Ozone Media Ads - one of their Ad unit was interrupting the normal functioning of webpages, but it took only minutes for me to get them block that Ad unit.
I had a similar issue with Axil last week - When I placed their Ad script in the site, it completely screwed up our entire site. When user click on any link or button in any page, it shows a dialog window asking "One of our user like to chat with you, do you want stay in the same page". No matter what the user select, it still stays in the same page without taking the click action. When clicked again, it asks one more time and then goes to the next page. I contacted Axil to get this fixed and they said it is night now and we can't fix this until tomorrow. What would have happened if I had NOT noticed that in the mid night? Our entire site would have been frustrating 100 of thousand users. (We have over 100,000 page views per day)
Mukund Saarthi
· 1 year ago
<!--[if gte mso 9]> Normal 0 false false false EN-IN X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]> <![endif]--> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} a:link, span.MsoHyperlink {mso-style-unhide:no; color:#004276; mso-text-animation:none; text-decoration:none; text-underline:none; text-decoration:none; text-line-through:none;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; mso-style-priority:99; color:purple; mso-themecolor:followedhyperlink; text-decoration:underline; text-underline:single;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 72.0pt 72.0pt 72.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} <![endif]--> As per most seasoned real estate investors and advertisers of properties for sale in India, gone are the days of print media ad campaigns. For property buyers, printed media presents a flat, uni-dimensional experience - one ad with abbreviated terms and maybe one property picture. For sellers, the newspaper is a one-shot deal. You pay once and get a one-time exposure. Internet provides a far richer experience for home buyers. They receive virtually unlimited property information, many photos, and maybe even a virtual tour are which is like an open house right from their desktop. Internet provides a blank canvas on which to market the property for the life of the listing at a very affordable price. Internet listings are viewed globally. It is all about exposure, depth of information, and value. But you need proper media planning - kkinfratech.com Choose Web addresses? Then, pick a plan that fits your budget. Not all property portals provide the same results. Do your research to find the best fit for your type of property. In addition, social media marketing platforms like Indian City Portal and Real Estate Times are boons to sellers who know how to leverage them.
Shompa
· 1 year ago
Ozone Media you say? They dont even have a form to apply for being a publisher! What age are they living in?
Vishal Verma
· 1 year ago
And What's About Adrevenue india Pvt Ltd having ad network Named ADsmart ans website:www.adsmart.net
Is basically a UK,US based network started already to work with Indian advertisers.
ADSMART is the product of Adrevenue dealing in online and mobile marketing.
Sambasivan
· 1 year ago
Hi,
I am Sambasivan of RevenueMantra,..We are a multi-channel Ad Network based in Mumbai,..we enable Internet, Mobile and Print channels as of now.
Bollywood Entertainment Network is an ad network with 6 of the 10 largest South Asian entertainment sites in the world, sites that generate 1.3 billion page views/month and 500MM page views/month in USA.
For NRIs, only Sulekha comes close to our reach... and it is a distant 2nd. To learn more, contact: john@saavn.com 646 920 1669
Thanks! -john d. director, bollywood entertainment network (saavn)
Newmasalaboard
· 1 year ago
Hello,
Thanks for the awesome list.Was reffered this site from DP. But 1 question,
Is there any of them who accepts adult content [Not porn] in the site ??
Vishal Bansal
· 1 year ago
This list is a result of good workout, but i think one more ad network has emerged with so speed in international and Indian Online Market is Tribal Fusion www.tribalfusion.com, can be appended in the above mentioned list.
Amarjeet
· 11 months ago
We have tried a few ad networks. But Google Adsense is the best bet. It gives a ROUGHLY CPM of US $ 0.80 which is about Rs 40 for 1000 impressions of their ads. Compared to them, the Indian ad networks give a measly Rs 5 to Rs 10 per 1000 impressions (CPM). This is for our website - filmytown.com
I know that the revenue is per click basis, but the best yardstick for ones website is to look much revenue is generated per 1000 impessions which your website gives to a particular ad network.
Ananda Kumar
· 9 months ago
Google adsense is the best.
For websites like mine which are in financial sector and automobiles, it gives CPMs as high as 5-10$
jpc
· 9 months ago
hey why u forget to list www.clickmount.com, it is indias latest ad netword
Amit
· 8 months ago
Another Indian ad network is NarsinghMeedia.com,they seems to be better
maxima
· 8 months ago
Thanx for this information
rajesh
· 6 months ago
hi im a blogger which is network is better one for me . i think google is not accepting any new account from bloggers they asking for top level domain.
can any one tell me which network accepting bloogers as publishers and what is best number of unique visit i should target to reach as a blogger
best rgds rajesh
Joe
· 5 months ago
hi, adbrite is the best adsense alternative.To get more infromation Use it
All Comments
I guess they own it :D
and pubmatic is not an ad network its a hosted ad server or ad manager... like google ad manager service which is in beta
we can have our own ad manager/server using openx ad server http://openx.org it was formerly known as open ads....
lol and even business today doesnt have more info on ozone media ;)
Internet advertising is all set to explode in India - targets for takeover
http://businesstoday.digitaltoday.in/index.php?...
This is Rajeev Goel with PubMatic.
Thanks for highlighting the rampant growth in the online ad space for India and the accompanying rise of ad networks in India. The market has both the endemic India market as well as the global trade market - Indian web surfers who are surfing foreign web sites where the foreign web site can't monetize the traffic well.
Wanted to highlight some fantastic news for Komli today - Komli is the exclusive representative for eBay India for monetizing eBay India's ad inventory. It's a great partnership for both of us.
Rajeev, thanks for dropping by...
Yeah, I did see a press release yesterday about it. Ebay will surely help Komli to expand its footprint as it commands around 2.5 to 3 million pageviews and growing !
rk
http://theindiastockmarket.blogspot.com/
yes and what ad it displays in the website ??
"This website is currently under construction"
idiots
I like nd trust Google Ad sense a lot!!
Havent heard about the others though.
AXILL is great ad network with regular payouts.
TYROO disappoints big time, just dont have enough ad variety.
NAUTANKI its good, but many dont use them - auto play vid ads are irritating
SAMPURN is the lastest player. Till now its been going good. Whether they pay or not is still need to be determined.
KING is of course ADSENSE... no one comes close to it
What's about "Affiliate Curry". It claims to be the India's First and Largest Affiliate Network !
How do you find stuff on the internet? The answer is a no-brainer. Google it. The pre-eminence of Google has all but taken away any other mode of retrieving information from the internet. But the rise of Wikipedia (and its impending search engine Wikia ) and the potential threat of Facebook as a 'search engine' seems to threaten Google 's dominance. Yahoo's Glue Pages, which debuted in India ( an indicator that Indian markets are increasingly proving to be interesting to digital denizens) are all trying to be 'the preferred gateway' to cyberspace. Why is all this so important? Because marketers will be where the crowd is. Thus, we have a situation where all technology companies are trying to be the number one...surprise...surprise...advertising company on the web. Google, by the way, is the biggest advertising company in the world.
So, whatever happened to advertising companies? What's going on here? It's easy to understand what's going on if we understand two things - how advertising worked in the past and what the internet enables. Advertising in the past has worked with a predilection to broadcast. The advertiser broadcasts a commercial, at an appointed hour, in conjunction with a television program or across programs and channels. This was great for familiarizing the brand and building brand loyalists, but not communities - television was not a community builder because the community did not have an easy way of talking to one another. The internet, which has a native capability to build communities, also removes the need to view programs by appointment. This presents some serious challenges to advertising. Add to that technological complexity and it's easy to see why advertising companies did not get into the internet first. Somebody had to first figure out how all that stuff worked in the first place.
The problem with this approach however, is that brandspeak gets lost in folkspeak on the net. The search engines were meant to index all the folk speak. Sponsored links evolved as an afterthought ( marketers will be where the crowd is ). If you don't believe it, try typing your favourite brand into any of the search engines above and look at the search results. Unless you are a brand researcher, it's hard to think you'll be impressed with the gazillion results that any of these engines spew out. Brandspeak is crowded out by folkspeak. With mobiles, laptops and other internet-enabled devices continuously contributing to folkspeak, the problem of retrieving brandspeak on the net is going to become even more acute. And no, search engine optimization is only a band-aid remedy. Because the web just became Web 2.0 – that means social web, semantic web and rich media. What brands need is not just SEO optimized webpages, flashing banners or sponsored links. They need their own, special place on the web. They need their brandfronts.
What's a 'brandfront'? Your brandfront is a 'digital asset'. So, what's a digital asset? We'll need some rethink here. Internet has, so far, tended to be 'page based'. This mind set has spawned page views, page ranks, SEO etc. But with the emergence of digital worlds like Second Life, it's more useful to think in terms of 'digital assets'. On Second Life, for example, you can have your own 'showroom' or 'corporate building' etc. This is the era of digital assets and digital geographies, as opposed to 'pages'.Your 'brandfront' similarly, is a 'digital asset'.
Presenting Buzzar.
www.buzzar.tv is an online exhibition platform for brands. With product and service categories that make for easy accessibility and a simple-to-use interface, is whole new way of advertising online. Buzzar gives you a ‘brandfront’ – a departure from banners, eyeballs, clickthroughs and other conventional online ideas. Buzzar is non-intrusive and allows users to explore brands at their own convenience -an ideal complement to print, radio and television-based advertising.
The dashboard, loaded with features, delivers an enriched brand experience for the user. What's more, using a comprehensive back-end module, the brand manager can manage brand campaigns and customer-facing marketing collaterals completely. And like your website ID, your brandfront will also have an ID. (e.g) nike>buzzar.tv. All the user needs to do is to type in your brandfront ID into the navigation panel and he lands on your brandfront, instantly.
Buzzar Features:
Standard Features:
Brand Video
In Buzzar the central piece of communication is the “Brand Video” . It can be a commercial, an infomercial, an event video or a video made specifically for your brand front. Everyone knows that the video medium can convey more in less time, than any other medium.
Opinion poll
The all-important vox-pop allows you to pop a question after the user has seen your brand video. Useful for everything from opinion polls to test marketing.
Wikibrands
These pages allow you to put up your brand history or trivia that you may want to share with your customer. Or a story your customer might want to share with the world. You are the editor. Wikibrands build a strong online community for your brand.
Offers
Run any promotional activity – from a discount coupon to a ticket for an event. Here’s a natural extension to your offline initiatives. Make your customers come back for more!
Store locator
This convenient feature allows the user to locate your brand store closest to him/her. Converts eyeballs to footfalls!
Downloads
Posters, ringtones, music, wallpapers, games, desktop themes, screensavers, PDF documents, photos – any kind of digital goodies you care to give your customer.
Add-on Features:
Brandworlds
Walkthroughs, 3D or 360 degree views of your product or retail outlet. The closest alternative to your customer seeing and interacting with your brand in real life.
Archives
All brand videos you’ve ever made for your brand, displayed as a timeline – a powerful way to show your customer the evolution of your brand over the ages.
Shopping cart
The brand experience is never complete without the shopping. Should you want to tempt your users to making that final decision, the shopping cart gives you a rich, interactive online display and an integrated back-end mechanism to process orders and ship it.
e-viewer
Allows users to flip through your digital brochure or catalogue and forward it to their friends. Huge savings for you on printing costs!
Pixelkraft
Buzzar.tv is brought to you by PixelKraft, a 5-year-old media solutions company based in Chennai, that offers content creation, online exhibition, digital advertising and marketing communication solutions.
Regards
Harish Madhyastha
For PixelKraft Media Solutions (P) Ltd.
Croydon House
113, Sterling Road
Nungambakkam
Chennai 600 034
India
www.pixelkraft.in / www.buzzar.tv
+91 44 2825 1740 / 2823 9899
+91 98402 91914
Email- harish@buzzar.tv
My site get around more than 100k hits every month.
I had an issue with Ozone Media Ads - one of their Ad unit was interrupting the normal functioning of webpages, but it took only minutes for me to get them block that Ad unit.
I had a similar issue with Axil last week - When I placed their Ad script in the site, it completely screwed up our entire site. When user click on any link or button in any page, it shows a dialog window asking "One of our user like to chat with you, do you want stay in the same page". No matter what the user select, it still stays in the same page without taking the click action. When clicked again, it asks one more time and then goes to the next page. I contacted Axil to get this fixed and they said it is night now and we can't fix this until tomorrow. What would have happened if I had NOT noticed that in the mid night? Our entire site would have been frustrating 100 of thousand users. (We have over 100,000 page views per day)
Is basically a UK,US based network started already to work with Indian advertisers.
ADSMART is the product of Adrevenue dealing in online and mobile marketing.
I am Sambasivan of RevenueMantra,..We are a multi-channel Ad Network based in Mumbai,..we enable Internet, Mobile and Print channels as of now.
Check us out at www.revenuemantra.com
For NRIs, only Sulekha comes close to our reach... and it is a distant 2nd. To learn more, contact:
john@saavn.com
646 920 1669
Thanks!
-john d.
director, bollywood entertainment network (saavn)
Thanks for the awesome list.Was reffered this site from DP.
But 1 question,
Is there any of them who accepts adult content [Not porn] in the site ??
I know that the revenue is per click basis, but the best yardstick for ones website is to look much revenue is generated per 1000 impessions which your website gives to a particular ad network.
For websites like mine which are in financial sector and automobiles, it gives CPMs as high as 5-10$
which is network is better one for me . i think google is not accepting any new account from bloggers they asking for top level domain.
can any one tell me which network accepting bloogers as publishers and what is best number of unique visit i should target to reach as a blogger
best rgds
rajesh
adbrite is the best adsense alternative.To get more infromation Use it
www.admissionsupport.com